All us WEIRD (western educated industrialized rich democratic) countries seem to spend a really embarrassing amount of time talking about the pointless minutiae surrounding our candidates for office and their personal lives.
We are also prone to backing very crap candidates based on personality, rhetoric, appearance ie: things that have nothing to do with being a good executive or legislator.
I think we should ban names from the election process and just have each party submit their ideas in writing and let people vote based on those submissions.
I’m asking for the individual candidates to lay out their specific political goals. The party can continue to publish its platform and planks.
Then people vote based on whether they want to see those goals met. When those politicians are up for re-election, it’s fairly easy for someone to tabulate whether or not those goals were met. If there are extenuating circumstances (overwhelming opposition, for example), then they can use that to defend themselves. This would help hold their feet to the fire.
As for voting ideologically, I attribute that mostly to FPTP - people feel as though they cannot do anything but vote ideologically because there are no real alternatives. That’s why RCV is extremely important.