They usually choose a subset of customers to try UI changes on before rolling it out to everyone. This way they can estimate the general reaction before committing to it. They probably also have a dozen different layouts and text for this dialog that they are testing to see what makes people most likely to click yes. Its all just statistics to them.
I wish there was a directory of WFH friendly companies somewhere. I have done the math and work from home saves me a ton of money and time. Plus, it seems like an enormously beneficial choice if you care about global climate change. Small companies that are willing to figure out how to maintain a good culture while working from home have a huge hiring advantage.