• BubblyMango@lemmy.wtf
    link
    fedilink
    English
    arrow-up
    8
    arrow-down
    6
    ·
    1 year ago

    Why do brands care so much what their ads appear next to? Its not like people associate the ads with the content.

    • BigDiction@lemmy.world
      link
      fedilink
      English
      arrow-up
      14
      arrow-down
      1
      ·
      1 year ago

      Years ago I worked for a company that had ads appear on Breitbart. Retargeted display, not a direct buy on the site. People would screenshot the ads and light up our Twitter complaining we were directly supporting hate speech etc, so we asked our demand partner to stop buying there to avoid negative engagement on our social. If your site gets a critical mass of negative attention brands can shut down your ability to be commercially viable, and effectively censor the content in a way.

      • BubblyMango@lemmy.wtf
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 year ago

        But for example, advertisers avoid youtube videos that use slur words, or other non advertisers friendly topics. Its not like they stop advertising on youtube just because a video that said fuck exists. So who the hell associates the ad before the video to the video itself?

        • xor@lemmy.blahaj.zone
          link
          fedilink
          English
          arrow-up
          1
          ·
          1 year ago

          But, as you said, advertisers avoid that sort of content. They’re willing to still put the ads on YouTube because they know they can avoid their ads being shown next to certain topics.

          If you see

          buy Pepsi

          Insert racial slur

          That’s not going to give you good associations with the brand

          • BubblyMango@lemmy.wtf
            link
            fedilink
            English
            arrow-up
            1
            ·
            1 year ago

            If the video itself advertises you - yeah, i absolutely see that. If its just one of those ads youtube slaps before the video starts - nope, i cant see it.