Platforms should not confront users with 'binary choice' over personal data use

The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

  • maynarkh@feddit.nl
    4·
    7 months ago

    The point is, not everyone can. Some businesses only have Facebook pages as their online presence. The network effects, especially in the older generations, are still very strong.

    The EU had to draw the line somewhere. Facebook is over that line with the amount of people still on there.

      • maynarkh@feddit.nl
        3·
        7 months ago

        I think you don’t understand the issue. The problem is not whether you can get around using Facebook in your life, the problem is whether people in general will get around using it. The numbers show they won’t, so they need to be regulated in order to protect free markets.