Reddit Is Letting Power Users In on Its IPO. Not Everyone’s Buying::Reddit says it wants to reward users by letting them buy into the company’s public listing. Some say it’s too risky—others say they won’t pay a company they’ve already given hours of free labor to.
They’re just trying to get people to tie their real names, addresses, email, and financial information to their profiles, especially the ones with established post histories going back years.
They can figure some of that out, but all rolled up and verified by the account holder?
That makes their data on users waaaaaay more valuable to the people who buy data.
I actually got an email from Reddit about the offering today. They specifically, in bold, say they don’t have access to this information as it is only provided to the plan administrator.
You would still have to be idiotic to join this IPO.
I seriously doubt it, because if someone isn’t verifying that you hold the account it was sent to. People could “sell” their invites and I feel like this is already walking a fine line with the SEC with the whole “early access” thing.
It would be trivial to write a bot that pm’ed accounts that met this metric to receive an invite offering a tiny amount for their codes.
Hell, someone could do that and never follow thru with buying accounts as it would make some users more likely to buy.
This whole thing is likely to go horrible, because reddit never thinks shit thru.
Now this is one part where I believe them. Public companies have strict controls on their investor relations. I can believe that they are going out of their way to keep their investor info separate from their user info. They will probably get fined by the SEC if they don’t.
That doesn’t make it a good investment, of course. I don’t want to be King Steven’s exit liquidity.