Android is struggling to keep its market share in the United States, as Apple continues to take over in the market. But, despite Android as a whole losing ground, Google Pixel phones are becoming a bigger slice of the US market.
Counterpoint Research reports that, in Q2 2023, US smartphone shipments dropped by 24% year-over-year. That includes both iPhones and Android phones, and virtually every brand saw a drop in shipments. Samsung saw US shipments drop by 37% while Motorola saw a 17% drop. TCL saw the biggest decline at just shy of 70% year-over-year, and even Apple saw a 6% drop.
When you’ve got a miniscule market share it’s much easier to increase it than it is when you have a much larger market share.
This. People that can afford a higher-end phone still can. Everyone else doesn’t have the money right now due to inflation and the income gap widening etc. IPhone and Pixel are the most well-known higher-end phone brands.
Feel free to correct me if it gets more complicated than that.
> IPhone and Pixel are the most well-known higher-end phone brands.
iPhone and Galaxy. Pixels aren’t well known (or if they are, they’re not desired), hence the teeny tiny market share.
> or if they are, they’re not desired
I couldnt say. They are at least the ones most advertised where i live.