It doesn’t make them look weak at all. You need to dial back the stubborn machismo, and reconsider what being strong is.

A company that realizes the choices they made decades ago were inappropriate, and adds an apology later is strong.

Standing up and speaking out against someone who goes out of their way to promote sand share racism, is strong.

Getting upset because you agree with the racism and you don’t like people telling you that you’re the bad guy, and needing to remove all evidence that you’re a piece of shit is weak.

Be better. Don’t confuse being cruel and stubborn with strength.